No Logo: Brands, Globalization & Resistance

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http://www.mediaed.org Featuring Naomi Klein. In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can � the targets of anti-corporate campaigns by activists and protestors? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work � the dynamics of corporate globalization � impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.

Channel: News & Politics
Uploaded: October 4, 2006 at 7:44 am
Author: ChallengingMedia

Length: 0:03:03
Rating: 4.61
Views: 58,906

Tags: MEF Media Education Literacy Critical Naomi Klein sweatshops Sut Jhally Globalization Consumerism Activism Resistance

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Video Comments:
Candice7 (Sunday 2nd of November 2008 07:28:02 PM)
i like how some people always comment on the opposite of what this video is about... just wanted to point that out... lol (feel free to insult.....now)
elflipo2 (Wednesday 29th of October 2008 06:54:29 PM)
what happens when all that is taken away the hippy won't care ^ =) so tru man
chinasucksforever (Thursday 16th of October 2008 01:41:57 AM)
Globalization = New Communism.
bob44466 (Monday 13th of October 2008 12:02:18 PM)
crime, poverty, war? these things don't consern me what concerns me is some guys name on my pants WTF!!
volleyballteamman (Monday 22nd of September 2008 01:16:42 PM)
Holly motherf**ker!
CameronJamesMcQuade (Wednesday 20th of August 2008 06:53:31 PM)
If anyone is interested in studying concepts like these.. University courses are available to further your knowledge. For example, The Philosophy behind marketing and the Physcology behind art are common courses available at Canadian Universities.
icelez (Monday 18th of August 2008 10:20:01 PM)
what happens when all that is taken away the hippy won't care
Jokertattooo (Thursday 14th of August 2008 12:40:00 AM)
BEWARE THE VIOLENT HIPPIE
BlacklitFloater (Tuesday 19th of August 2008 11:56:42 AM)
heheheheheeheh HAHAHAHAHAHA
Caramonn (Saturday 9th of August 2008 06:42:52 AM)
"all computer can be recycled"???!!? Please don't speak nonsense. Most computers can not be recycled. The flat screen is very toxic. The wastes have to be kept somewhere. However some computer screens can be recycled (but very few since customers would rather buy a cheaper computer). End of talk, grow up.